kottons and krystals

Kottons and Krystals is a small business creating and selling contemporary Indian bridal, formal, and festive wear in both India and the United States. The goal of this brand overhaul was to create a cohesive, modern, and culturally aware visual identity that resonates across its audience.

Brand Kit and Guidelines

Brand Materials and Mockups

Some potential applications of the updated branding are shown below. As Kottons and Krystals does not currently operate as a traditional retail or e-commerce business, these mockups serve mostly as proof of concept, and focus on materials that make sense for a small business with minimal footprint.